born in Vancouver

FATG is More Than Jerseys.

We're sports fanatics and this project is our way to connect with fans of the beautiful game while paying homage to Canadian heritage.

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FATG 👉 FOOTY AROUND THE GLOBE
Hero image
EUROS 2024
Cologne, Germany

MEET MIKE

Ever since I was a kid, sports has been my biggest passion. Footy, hockey, golf... I fell in love with all things sports.

But growing up, I was always one of the smallest players on the pitch — which meant every ball, every pass, every tackle had to be fought for. That same underdog spirit drives FATG today. In a world dominated by giant sports corporations, we stand small but mighty. Because if sports teaches you anything, it’s perseverance, unity, and the courage to play your way.
Founder's Note

Football belongs to the fans, not the corporations.

Why football?

Football Unites Us

Football unites us across borders, languages, and culture.

Key Value

Fan First

Limited drops, no restocks, built for real play.

Key Value

Global Culture

Jerseys inspired by real people, not corporate boardrooms.

Key Value

Unity

In times of division, football culture brings us together.

My footy memories

Experiencing the beautiful game

Sports has always been with me as a special way to connect, explore, and experience the world. What about you?
Lads tour, Mönchengladbach 2020
Chivas, MEXICO 2025
Canada's first WC goal, 2022

This is football for the fans.

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